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Advanced Marketing Management Training


Program Place: Dubai

Program Date: 11.11.2024

Price: $4900

Course Details


Introduction

Marketing management has obtained importance to meet thriving competition and the need for developed strategies of distribution to reduce cost and to increase profits. 

 

Marketing is very beneficial for the transfer, exchange, and movement of goods. Marketing management today is the most important function in a commercial and business enterprise. 

 

 Advanced Marketing management training course can equip companies and their leaders with the tools to gain a competitive advantage in challenging markets.

 

 The course gives you the skills to move ahead of rivals with a better marketing strategy plan, It will also bring an expansive understanding of the theoretical and practical issues with marketing management..

Objectives

By the end of The Advanced Marketing management training course, you will:

 

    Understand the nature and concept of marketing in a competitive environment.
    Utilize analytical tools to refine the organization's marketing strategy and effectiveness.
    Guide the organizational marketing strategy that is focused on return on investment.
    Determine the best marketing channels and methodology to deliver impeccable strategic marketing campaigns.
    Harness advanced marketing management principles and apply them to the marketing plan.
    Align the marketing and branding strategy for Strategic Business Units (SBUs).
    Troubleshoot underperforming aspects and revolutionize marketing management in the organization.
    Develop a practical perspective on contemporary work practices in your field.
    Implement an Action Plan at your workplace using the knowledge and skills acquired through the course.
    Comprehend the process of planning for marketing activities.
    Apply the methods used in assessing market opportunities.
    Build up information necessary for implementing successful marketing strategies.
    Identify the implications of the 4Ps in marketing..

Who Should Attend ?

Advanced Marketing management training course is designed for:

 

    Media Planners and Marketing Executives
    Account Managers and Brand Managers
    Marketing Managers
    Business Development Executives
    Senior Managers
    Account Directors, Corporate Communications Team, Data Scientists
    Marketing Directors, Design Directors
    Directors, Leaders and Entrepreneurs.

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Course Outline


5 days course


Day 1

Comprehend Marketing Management

 

    Marketing Definition.
    The goals of Marketing.
    Important Marketing Concepts.
    Creating A Marketing Strategy
    The Elements Of A Marketing Plan
    Marketing Models And Case Studies

Day 2

The Process of Strategic Planning in Marketing

 

    The Marketing Environment.
    Objectives and Goals.
    Marketing Audit.
    Strategic Alternatives (SWOT, TOWS).
    Fitting Strategies with the Overall Marketing Plan.

 

Market Segmentation

 

    Market Segmentation Definition.
    The Benefits of Market Segmentation.
    Steps in Market Segmentation.
    Market Targeting and Product Positioning..

Day 3

Marketing Communications in Depth

 

    Communication Definition.
    Kinds of Promotional Objectives.
    Steps in Creating an Advertising Campaign.
    Advantages and Disadvantages of Various MARCOMS Types.
    Evaluating Promotional Campaigns..

Day 4

Total Product Concept
 

    The Product Life Cycle (PLC) Concept
    Introduction Stage
    Growth Stage
    Maturity Stage
    Decline Stage
    Marketing Strategies and Objectives Across the PLC.

Day 5

Building a Competitive Advantage

 

    Superior Product or Service
    Superior Assets
    Low Cost Operator
    Innovation
    Global Skills
    Scales Advantages
    Attitude
    Superior Relationships
    Risk Management
    Vision
    Sustaining Competitive Advantage.